Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

airdi@lemm.ee to Technology@beehaw.org – 619 points –
Two brands suspend advertising on X after their ads appeared next to pro-Nazi content | CNN Business
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I mean, I’m sure there’s people’s jobs it is to monitor marketing at these companies? Unlikely they’d go thru the trouble of setting up an ad campaign just to cancel it and claim nazis if it wasn’t true?

I don’t know though, I stay off twitter - especially now.

Unless the calculated they’d get more exposure from a CNN article than they’d get from their twitter ad campaign.

Sure but then they'd also need to calculate the risk of Musk or X exposing the lie that X is allowing pro-nazi content. If it's such an obvious lie for the exposure in the media then there's a massive risk of being called out and exposed. The bottom line is X loses revenue and credibility due to this article and now has a huge incentive to blow the lid off this supposed conspiracy to paint X as a bastion of hate. I don't think two big companies would roll the dice on that at the same time as losing their investment by ending this ad campaign early.