Google Chrome pushes ahead with targeted ads based on your browser history

Technology@lemmy.world – 1339 points – 10 months ago

Google Chrome pushes browser history-based ad targeting

Google enables advertisers a look into your browsing history...

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FYI, while this is a terrible move, it does not allow advertisers to see your browsing history like you said. Google looks into your history, the advertiser gives them ads and Google serves the ads to the users they think will like it. The advertiser never sees any of your data. Ironically, Google's advertising system is the safest compared to systems like Meta's.

But the advertisers do see the demographics and effectiveness of their ads being served. That's a pretty good peek into browser histories, even though it's not as minute as the statement leads you to believe.

Still, it's too much.

Glad I'm not using Chrome.

But the point being that there is no way for an advertiser to see an individual's browsing history, nor estimate it with the demographics. You can see what the wide majority is searching for but not an individual.

Don't get me wrong, I'm not defending Google. I use Google services but I opted out of everything I could. I don't even have an advertising ID on their servers.

Thanks for clarification.

Interesting tradeoff - I have more trust in Googles security teams than 99,9% of the real time bidders around.

it does not allow advertisers to see your browsing history like you said.

Google is no advertiser? And they monopolize it now. I mean, they did anyway, but...

Until Google decides to sell that information directly to advertisers.