Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off

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Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off - IGN
ign.com

Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.

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Is Ubisoft just like…. Enjoying shooting itself in the foot? Haven’t they suffered enough scandals?

My dream is that everyone gets fired, and the janitor walks in and says "Well, I guess if no one else is here to stop me, Rayman 4?"