I think the average person just simply doesn't care about their privacy.
In some of the music communities I'm in the content creators are already telling their userbase to go follow them on threads. They're all talking about some kind of beef between Elon and Mark and the possibility of a boxing match... Mark was right to call the people he's leaching off of fucking idiots.
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My name is not secret, lots of people know my name. My name is private, I want to share it with the people I want to share it with, not with everyone on the internet/every corporation I interact with.
I think that's why data collection falls under the 'privacy' instead of 'secrecy' category for the most part.
But that's the fee for interaction in all of its forms.
If you were to meet someone new and refuse to give away any details about yourself, they would consider that incredibly secretive and the interaction will suffer. If you were to apply for a credit card and withhold your name and adress, the interaction will suffer and you will be denied.
It has and will always work this way, both inside and outside of social media.
Yeah but if I were to meet someone new in person, I'd tell them my name. If I meet someone new on the internet where I have a handle, I wouldn't want the company of the site I am using to actually know my real name. That doesn't make my name a secret, more something private to me and those I choose to share it with. If a website then correlates my handle to my other behavior on the internet and finds say my name via Amazon shipping info or whatever, then that's a violation of my privacy, not secrecy.
Maybe a name isn't the best example, idk, but there's an apparent distinction between something secret or private imo.