EA wants to place in-game ads in its full-price AAA games, again

ForgottenFlux@lemmy.world to Technology@lemmy.world – 649 points – EA wants to place ads in full-price games, again
techspot.com

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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Good, do it.

Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

Want to equip new gear? Forced ads Want to save? Forced ads

Put so many ads that you make bajillions. Do it ea I dare you.

I hope they do it, shorting their stock will be easy af.

Here's another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.

Different portions of the screen

Otherwise it’s too vulnerable to a common blocking technology