Elon thinks all you need to do is change the site CSS and maybe do a press release, and he's famous enough that the rest will just take care of itself.
He's not entirely wrong.
In business, a poor person doesn't get to try, a middle class person gets one shot after putting everything on the line and a rich person can afford to fail a dozen or more times until they hit a winner. Elon has enough money that he can basically try an infinite number of times and at least some of those are going to work.
With what staff? Rebranding is fucking expensive.
Elon thinks all you need to do is change the site CSS and maybe do a press release, and he's famous enough that the rest will just take care of itself.
He's not entirely wrong.
In business, a poor person doesn't get to try, a middle class person gets one shot after putting everything on the line and a rich person can afford to fail a dozen or more times until they hit a winner. Elon has enough money that he can basically try an infinite number of times and at least some of those are going to work.