Meta’s rebranding at least makes sense. The company has been more than Facebook for a long time, so collecting everything under a different umbrella isn’t too far fetched. Facebook still exists as a product, so they haven’t thrown away all the brand value. Google did kind of the same with Alphabet.
Rebranding Twitter to X doesn’t make sense at all.
But they're not just re-branding. Twitter is now under some kind of corporate shell company. I haven't seen much coverage of that, but my suspicion is that it's intended to act as some kind of insulator to contain Twitter's debts.
Like when they break a company into pieces and put everyone's debts and no assets into a single part and then that part declares bankruptcy and all the debt magically goes away, leaving everything else with lots of assets and no debts and a future that looks really rosy. I can't help but think that this is something similar to that.
Wow, I wish I could split myself up into separate entities to bankrupt part of so that I can get away Scott free. But alas, I'm a real person, not a company with "personhood."
This is one example of how corporate persons are more persony than human persons.
Some animals are more equal than others.
Especially because they bought a bunch of companies that weren't Facebook. Another example is Google rebranding as Alphabet. Those make complete sense.
Meta’s rebranding at least makes sense. The company has been more than Facebook for a long time, so collecting everything under a different umbrella isn’t too far fetched. Facebook still exists as a product, so they haven’t thrown away all the brand value. Google did kind of the same with Alphabet.
Rebranding Twitter to X doesn’t make sense at all.
But they're not just re-branding. Twitter is now under some kind of corporate shell company. I haven't seen much coverage of that, but my suspicion is that it's intended to act as some kind of insulator to contain Twitter's debts.
Like when they break a company into pieces and put everyone's debts and no assets into a single part and then that part declares bankruptcy and all the debt magically goes away, leaving everything else with lots of assets and no debts and a future that looks really rosy. I can't help but think that this is something similar to that.
Wow, I wish I could split myself up into separate entities to bankrupt part of so that I can get away Scott free. But alas, I'm a real person, not a company with "personhood."
This is one example of how corporate persons are more persony than human persons.
Some animals are more equal than others.
Especially because they bought a bunch of companies that weren't Facebook. Another example is Google rebranding as Alphabet. Those make complete sense.