Twitter Turning Into X Is Set to Kill Billions in Brand Value

Navarian@lemm.ee to Technology@beehaw.org – 405 points –
Twitter Turning Into X Is Set to Kill Billions in Brand Value -  BNN Bloomberg
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An estimated $4 to $20 billion in value, what is he thinking?

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He is the only share owner. He bought the whole company.

Oh shit, I thought he just bought a majority stake in it. Sucks that he's able to disrupt so many employees' lives in the process of his tantrums & acid trip ideas.

The second largest investors in Elon's Twitter are the Saudis. They might not take kindly to such antics.

The Saudi Arabians have hated Twitter for over a decade now thanks to the role it played in the Arab Spring movement. I wouldn't be surprised if they helped Elon buy it just to kill it.

Yes, that does make a lot of sense. A few billion to take down Twitter is a great investment for them.