Google engineers want to make ad-blocking (near) impossible

seasonone@opidea.xyz to Technology@lemmy.world – 2112 points –
Google engineers want to make ad-blocking (near) impossible
stackdiary.com
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Apple and Cloudflare already added something like this called Private Access Tokens https://developer.apple.com/news/

Why don’t they collaborate with them?

I kinda wonder how this will play out with ads. While apple is dipping their toes in advertising I suspect their main target appstore/ios apps not the general web (where content blockers exist and can block ads).

As per restricting legacy devices I doubt websites need to implement web integrity or private acess since they can just block acess via user agent (if some one tries to spoof anyway site won't load due to outdated webkit not being able to render).

https://developer.apple.com/news/?id=huqjyh7k