Mark Zuckerberg goes in for the kill as Elon Musk’s Twitter bleeds ad dollars
demvoter@kbin.social to 
telegraph.co.uk
Brands fed up with the instability at Twitter may flock to Meta's new offering
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demvoter@kbin.social to
Even if it was someone other than Zuckerberg doing this, reading this bit would immediately turn me off to the platform.
I guess I'm old enough to have gone through they heyday of the internet at an impressionable time in my life, but I have zero time for influencers or opinions by celebrities on literally anything.
You're not the audience they're looking for.
Yes they are. Facebook's audience is as many people as possible, because their business is advertising based on collected data. They would ideally want literally everyone on the platform, but this is the real world and lowest common denominator makes more sense from a business standpoint.
Edit: Getting celebrities and influencers on-board is basically a requirement to get the average person to care, because they're not on the platform to follow other average people.