BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

Technology@lemmy.world – 1792 points – 1 years ago

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

This sounds kind of funny. "I'll spend $60,000 on your car but I won't turn on the radio. That'll show you!"

More like "if this car is otherwise the best option, I'll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty."

Maybe. I feel like it's going to be kind of hard to make them care if you're still buying their product though.

It is never "otherwise the best option" because abusive tactics like this are instantly and totally disqualifying. Period.

The line must be drawn here.

radio does suck, but its also a vital information system during emergencies. what liabilities does a manufacturer open themselves up to by refusing access to a potentially lifesaving device?

I think you might have misunderstood the post? There wasn't anything about the manufacturer disabling the radio. The person I replied to said they'd choose not to use the car's fancy features and I thought it was funny they'd do that to "spite" the manufacturer after giving them a whole bunch of money.