Do You Think There Would Have Been a Large Protest if Steve Huffman Just Said We're Charging to Use the API to Increase Revenue?

Curt@beehaw.org to Technology@beehaw.org – 139 points –

I've been a long time Redditor and an Apollo user for about a year. I even paid for it. The main draw for me was the lack of advertising. In the back of my head I kept thinking that it couldn't last. Reddit is losing revenue from the lack of advertising views. It didn't

To me, Reddit's sky high pricing for the use of the API is intended to kill off apps like Apollo and for its users to move to the advertising filled web site or its own app, which I've never used.

If Huffman came out and said this was a revenue move right off would everyone be as upset as they are? Are people upset because Huffman completely mishandled the move or because they got their ad free experience turned off? If Reddit had an app the same quality as Apollo only with ads, would they be OK with it. I've only used Apollo so I can't speak to the other apps.

I can't blame Reddit for wanting to make money. It doesn't make a profit. Investors have to keep pouring in money to keep it going. They're going to want to see a return on their investment at some point. Usually they cash in on an IPO, but IPO's are generally only successful if the corporation looks like it will be profitable or at least the stock price continues to go up. That's how capitalism works.

In my case, I probably would have left regardless. I can't stand adds in my feed. I probably wouldn't have heard of lemmy or kbin if there hadn't been such an uproar. So I'm glad it went the way it did.

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Like others have said, there are multiple factors at play:

  1. The official reddit app sucks in terms of basic usability
  2. The offiical reddit app has poor accessibility
  3. The official website, while generally well optimised for mobile, keeps forcing users to use the reddit app - see point 1
  4. Reddit is trying to position themselves as an ad company (see here for one user's explanation), so it's in their benefit to get people using the mobile version where they can hoover up sensitive information for serving ads.
  5. Reddit are trying to grow their ad platform. Third party apps interfere with that. Reddit understandably wants to kill them off.
  6. Reddit are aware that people like third party apps and people don't like their official app.

Now, if Reddit had been honest and transparent throughout the entire process and just killed off the APIs without charging for it and gave the straightforward explanation, I think people would be sad as they are emotionally invested in their apps, and there would be some people who would go for good. But a lot more people would come back to Reddit - let alone seek alternatives like Lemmy, KBin, Tildes, etc.

What has happened is that the CEO has tried to make apps "the villain" and reddit the "poor little company" - sort of like DARVO but for 3rd party apps, so they could paint their official Reddit as the "wholesome" one.

Except the reddit community is large and pretty smart - technically and legally too. Receipts were kept, the CEO was exposed for his blatant lies, and then he has become incredibly unhinged and angry that things haven't gone his way, giving incredibly aggressive interviews. And the Reddit community notices, because whenever Reddit is in the news, it's very rarely for a good reason. The CEO was shown to be wearning no clothes after all.

I've seen Reddit go through drama, but never quite like this. It's quite incredible and astonishing how one person could fuck up a transition this badly. Spez has repeated that the Automod is going to be killed, but given the blatant lies that came before, it's no wonder why folks aren't trusting him on his word. He's made his bed, he has to lie in it.