Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram

L4sBot@lemmy.worldmod to Technology@lemmy.world – 838 points – Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram
businessinsider.com

Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

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"personalized" ads. So does this mean if you pay $14 a month you'll still get the exact same amount of ads but they just won't be personalized? LOL

I think it is $14 not to get ads at all. I think the EU directive is likely worded as such that it states if adverts are forced on users they must be able to opt out of targeted advertising. So his (lawyers') thinking is to provide an overpriced ad-free tier to be able to say that there's an option so he can force users to get personalized ads.