TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'

L4sBot@lemmy.worldmod to Technology@lemmy.world – 478 points –
MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'
businessinsider.com

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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This does not end until anonymity on the internet does. As long as nobody signs their content, nobody can be blamed for pooping in the punch bowl.

And that's why I have conspiracy theories about the conspiracy theories about digital ID.

You already can sign content with GPG for example.

A signature that isn't tied back to a single human being with a name and a face and an address that you can send a court summons to isnt worth the flash memory it's printed on.

The only difference is having a database of name to public key. The rest would end up even easier to track than crypto trades.

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