Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows

L4sBot@lemmy.worldmod to Technology@lemmy.world – 731 points –
Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows
businessinsider.com

Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

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It's probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.

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