Mozilla Senior Director of Content explained why Mozilla has taken an interest in the fediverse and Mastodon
techcrunch.com
"the company looked at the history of social media over the past decade and didn’t like what it saw.... existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement... "
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Time for a repo fork?
You can have as many forks as you want, but that's a software engineer's solution to a social problem. Lemmy is the "name brand" now for ActivityPub based federated content aggregation, and it will be orders of magnitudes more difficult to get support for forks, both from a contributor and from a user perspective.
Just look at last year's Twitter migration, and the sea of people complaining about Mastodon not having features they felt were a requirement for adoption, while also ignoring every other Mastodon alternative on the Fediverse that had everything they were looking for.
Lemmy has an awful reputation even among the rest of the fediverse and particularly among people who have tried to contribute. A fork would probably be a significant improvement as far as brand perception goes.