Mozilla Senior Director of Content explained why Mozilla has taken an interest in the fediverse and Mastodon
techcrunch.com
"the company looked at the history of social media over the past decade and didn’t like what it saw.... existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement... "
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Would be great if they did not get money from google. They could set.up a donations program or something and regularly ask for it like Wikipedia. Donation based browser, peoples Browser.
You can donate to Mozilla, and I do. https://donate.mozilla.org/en-GB/
A lot of people will have to donate a lot to equal the amount they are getting from Google though, and if Google pulls that money I feel that Firefox would end before people donate enough to make up the shortfall.
Money donated to Mozilla goes o ly ti the foundation. The money paid by Google goes to the Mozilla Corp (Firefox).
Asking for a donation would be a damn near fatal blow to retention and they know it. Given how its going with Google's anti-trust case though, they'll need to ask for money at some point.