Unicorn social app IRL to shut down after admitting 95% of its users were fake
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techcrunch.com
An internal investigation by IRL's board of directors found that 95% of the app's reported 20 million users were "automated or from bots."
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In case that helps anybody else as much as it did me.
I already knew what that term means and I still had trouble parsing what the headline was talking about.
I thought it was a mff hookup app
In this particular case, you could say that the real unicorns were the human users.