Paying over a third of all revenue generated from searches on Apple's platform. That's incredible. Not a lawyer so I have no idea how this will work out legally, but I have a hard time parsing such an enormous pay-share as anything other than an aggressive attempt to stymie competition. Flat dollar payments are easier to read as less damning, but willingly giving up that much revenue from the source suggests the revenue of the source is no longer the primary target. It's the competitive advantage of keeping (potential) competitors from accessing that source.
I mean, 30% is what Apple charges for regular apps and all in-app purchases/subscriptions too.
It’s also a pretty standard margin for most retail stores as well. 30-40% at that scale isn’t surprising at all.
Paying over a third of all revenue generated from searches on Apple's platform. That's incredible. Not a lawyer so I have no idea how this will work out legally, but I have a hard time parsing such an enormous pay-share as anything other than an aggressive attempt to stymie competition. Flat dollar payments are easier to read as less damning, but willingly giving up that much revenue from the source suggests the revenue of the source is no longer the primary target. It's the competitive advantage of keeping (potential) competitors from accessing that source.
I mean, 30% is what Apple charges for regular apps and all in-app purchases/subscriptions too.
It’s also a pretty standard margin for most retail stores as well. 30-40% at that scale isn’t surprising at all.