Microsoft AI Image Generator Blocks 'Disney' After Viral Movie Poster Trend

N00b22@lemmy.ml to Technology@lemmy.ml – 238 points –
Microsoft AI Image Generator Blocks 'Disney' After Viral Movie Poster Trend
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“Reproduction of the Disney logo is clear trademark infringement. I would imagine that is why the AI might be jumbling the logo,” Andrew White, partner at IP law firm Mathys & Squire, tells The Financial Times.

Doesn't seem clear to me.

I'm allowed to sketch out the Disney logo by hand, right? But I'm not allowed to place their trademark on any of my own products or services.

Microsoft's tool reproduces the Disney logo. Searching "Disney logo" in Google Images also reproduces the Disney logo. I can print the logo from my shitty black and white printer to my heart's content, right?

From Bing's terms of use, section 7:

Use of Creations. Subject to your compliance with this Agreement, the Microsoft Services Agreement, and our Content Policy, you may use Creations outside of the Online Services for any legal personal, non-commercial purpose.

I think they are arguing that using disney stuff as training data would be the infringement, and if the logo showed up in generated images, that would be proof they did that.

But I'm guessing because it is phrased weird if they meant that. Idk.

Seems like the lawyer thinks that AI models deliberately jumble the Disney logo rather than specific text/artifact/logo generation just being a weakness of these types of models. (He's wrong, he's attributing intent to something janky/buggy)

That is always a dumb argument. People are also „trained“ by watching at the logo. You want to remove the logo from the world?

Haha, let’s not be silly. Everyone in the world just needs to pay for the logo! Individually as well as the collective.

Then we train 🥷