In addition to what was already said - use Firefox instead of anything chromium-based - I think it's equally important to stop using the services offered by big tech companies and not just try to keep using them on our terms. Google wants me to watch a ton of ads on YouTube? Fine, I'll stop watching it. In fairness, on my smart TV, YouTube ads have been what I consider adequate, while Twitch can be a disaster. The alternatives already exist with Peertube and Owncast. Are they perfect yet? Far from it probably but there won't be big improvements if nobody uses it.
In addition to what was already said - use Firefox instead of anything chromium-based - I think it's equally important to stop using the services offered by big tech companies and not just try to keep using them on our terms. Google wants me to watch a ton of ads on YouTube? Fine, I'll stop watching it. In fairness, on my smart TV, YouTube ads have been what I consider adequate, while Twitch can be a disaster. The alternatives already exist with Peertube and Owncast. Are they perfect yet? Far from it probably but there won't be big improvements if nobody uses it.