AI-created “virtual influencers” are stealing business from humans

L4sBot@lemmy.worldmod to Technology@lemmy.world – 317 points –
AI-created “virtual influencers” are stealing business from humans
arstechnica.com

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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I prefer to think of it as leveling the playing field. You don’t have to be a 20 year old woman with the right face and body ratios to be an instagram model anymore. Anyone can! Seems like true equality to me.

You just need to be a geek who can afford some 4090 and the software which produce the pretty lady.

You also need an eye for the right aesthetics and some marketing savvy, there's lots of pretty girls who still don't meet the cut for "influencer". Granted, being pretty and having marketing savvy is a really good recipe for success, but it still makes no guarantees.

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