Recent Nebula content
I'm looking for a way to watch recent Nebula plus videos. I only have two short videos that I am looking to watch and I don't think that justifies the cost of a subscription, though I would gladly pay 50p for each video.
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the fact that they offer a lifetime subscription tells me that they don't care about sustainability and will disappear within a decade
A tiny fraction of their users paying upfront (remember opportunity cost of money) is hardly going to doom them to insolvency.
Look at this way - investors give money to a company now to receive money later. They risk capital now in exchange for future rewards. Lifetime subscribers pay a large fixed amount now to receive free service later. Same thing.
They're probably just leveraging the good will they have as the plucky underdog. I personally found the app clunky and that the videos loaded really slowly, but I don't blame them for offering a lifetime subscription.
Either that, or it's just price anchoring and they weren't expecting anyone to spend $300, but it made the other options look cheaper