Ubisoft's customer values

d00ery@lemmy.world to Games@lemmy.world – 134 points – Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off - IGN
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Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off

Ubishit's showing what's most important to them as a company (Suprise suprise it's not about making games)

Shareholders want those regular subscription fees rolling in.

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I don't know why everyone is so angry at this comment. The question was about what will it take for subscriptions to increase and become dominant in industry, the guy answered that. The interview was with the guy about Ubisoft's subscription service, what else people expected?

If anyone talks to the guy in-charge of Gamepass, and they ask them how will gamepass increase, they wont' say, well, if everyone keeps buying physical, that will be great for us.

I think the Ubisoft guy is pushing for subscriptions when a lot of people are not keen. See any of the recent articles about NatGeo pulling videos from Sony, etc etc.

As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game.

Also https://www.ubisoft.com/en-gb/help/connectivity-and-performance/article/decommissioning-of-online-services-for-older-ubisoft-games-january-2024/000105788

If I buy a game I want to be able to play whenever I feel like it.

I completed Fallout New Vegas last year, graphics were a bit dated but the game it still great.

My point is that I don't trust Ubisoft to do what's good for gamers.

First of all, not here to defend Ubisoft, I completely agree about not trusting them to do what's good for gamers.

So, my point was, everything said in this interview, is pretty much same thing you will hear from any "head of subscription" of any company. I think MS is currently the most aggressive one, with their Gamepass. Keep in mind this interview is specifically about their subscription service, and the changes they made it isn't about anything else. Sony is currently (or well last I read about it) most defensive with subscription, often talking about how it's bad for the industry, but if you ask whoever is incharge of PS+, and ask them, what needs to happen before subscription will really take off, he would probably say the same thing.

As for closing down of online servers, it's always sad when that happens. That's a valid reason to blame a company, but pretty much all companies do that. As a patient gamer, I don't even remember how many times I have come across a game where I would find out you can't get all trophies because online servers have shut down. So, all companies should be blamed for this.

Heh, this reply went on longer than I expected. 😀