Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists
arstechnica.com
Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may "misunderstand the consequences of canceling," cable lobby says.
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They are going to offer your a discount to keep their service. Maybe if they had offered you a better price in the first place you wouldn't be trying to cancel. Making it hard to cancel so that they can offer you discounts to stay is a way to keep prices high for everyone else. It's a way to maximize profits. Why not simply put a one click, "cut my bill in half" button on the website?
Because then they would have to cut it in half for everyone.
By making this a calling requirement the bar to access is higher in comparison.
AND: They are likely increasing customer satiafaction because they saved 50% of the bill with a simple negotiation call and maybe get new features on top.
The satisfaction wouldnt be high by clicking a button that may be just buried.