Could Ben and Jerry’s go down like Bud light, or is their ice cream too darn delicious?

LachlanUnchained@lemmyunchained.net to Asklemmy@lemmy.ml – 5 points –

It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?

Or is their irresistibly good ice cream strong enough to keep their ship afloat?

Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.

92

You are viewing a single comment
View all commentsShow the parent comment

I am confused by the analogy.

Modello took Bud Light’s top spot. The same company owns both products. You’re boycotting Pizza Hut, and instead going to Taco Bell. Same clown, different paint

No. You’re making a big assumption. That people are buying Modello instead.
It’s not the case.

Bud fell 24% Modelo up 10%

Net loss of …..?

But the kicker, in the US, they are owned by different companies.

So the 10% boost. Ain’t going to Modelo. So they lose 24%, plus given competitors a boost up 👍

Net loss of …..?

insufficient data for any meaningful answer

You're quoting percentages. It all depends on exact sales figures and profits.

NBC: Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.

Because we all know inbev only makes two beers

What’s your point? 10% at least didn’t go to InBev haha

You’ve looked at two data points and assumed total knowledge. InBev owns about 630 brands. The hydra of capital does not care about your protest.

Correct.

You’ve provided zero insight. Congrats.

You’ve conceded your point. Congrats.