Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Paulius@lemmy.world to Reddit@lemmy.world – 1820 points –

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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Compared to the other platforms it seems really insignificant, tbh.

Am I not reading the numbers right or Reddit lost the most traffic of them? I wouldn't exactly call it insignificant (although it's not that much either)

They are the highest percentage yes, not denying that, but many platforms that did not experience a big user protest also lost traffic. I don't think Reddit is significantly higher in that light. Feels like all this shows is how apathetic the typical user actually is.

True, but if many of the content creators are among the ones who left then it will have a sizeable effect at least in the short term. Already some subreddits are unrecognisable (many in a funny way).