Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Paulius@lemmy.world to Reddit@lemmy.world – 1820 points –

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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Looks like no, it's desktop only:

reddit.com's traffic has decreased by 3.36% compared to last month (Desktop).

Interesting to note that if you scroll down further you'll see that the #1 content referral to reddit is adult content at 20.6%, with second place being video games at 16.3%. A solid one fifth of the other sites pointing at reddit do so for porn, basically.

Feels like if it's desktop only, these numbers really aren't worth much. Isn't a very large portion of reddit's traffic on mobile? I probably spent less than 10% of my reddit time on desktop.