Here's why the $3,500 Apple Vision Pro headset is so expensive

catculation@lemmy.zip to

Technology@lemmy.world – 112 points – 4 months ago

Here's why the $3,500 Apple Vision Pro headset is so expensive

cnbc.com

The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

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bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.

Please read it, it's just another version of the "the iPhone cost 500$ to make". Research and especially marketing can sometimes be as much as the material and assembly cost. Id be surprised that apple doesn't make a profit on it, but it might not be close at all to 100% .

It quite clearly seems to be some kind of public beta test product and enough rich people seem to be happy to pay for being the test hamsters.

I really love that you said test hamster instead of guinea pig.

I'm using this from now on.

It costing that much in materials seems a bit much though I heard its casing is milled from a brick (probably not literally) of aliminium. Combing the other high tech and mass production aspects I feel like it costing 1k is more believable. But what do I know not even employed in any manfacturing job.