Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Paulius@lemmy.world to Reddit@lemmy.world – 1818 points –

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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This is for June. Third party apps were still working, and personally I didn’t change my Reddit browsing habit much during June. Now that third party apps are officially dead, I’ve been on Reddit a lot less, and been spending more time on Lemmy. Curious to see what the numbers look like for July.

A large number of people joined Lemmy before July. The user based for Lemmy jumped by 1600% if I remember right before July 1st

A 1600% increase in Lemmy could still be the result of a 3% drop in Reddit. There's a massive difference in scale between the two sites.

As per the above comment, a single stat rarely paints a complete picture.

Similar Web has no idea of traffic over third party apps to start with. So it wouldn’t even notice a difference at July 1st.