I think the average person just simply doesn't care about their privacy.
In some of the music communities I'm in the content creators are already telling their userbase to go follow them on threads. They're all talking about some kind of beef between Elon and Mark and the possibility of a boxing match... Mark was right to call the people he's leaching off of fucking idiots.
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It is important for a society to have privacy, not just you as an individual. There are journalists and activist that need privacy for a very good reason.
"Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say." ― Edward Snowden
I guess I should clarify that I don't care about my own internet privacy all that much. Obviously there should be ways to be private if you need to, but I'm not going to bother with them.
It is important that you do bother, since the people that need it can't reach you otherwise while keeping their anonymity.
If someone wants to talk to me via email or text, sure. I don't think those basic services are universally losing privacy any time soon. Lemmy too now, since it's decentralized.
But if someone wants to talk to me via a Discord subsitute, I'm not going to bother. Maybe I'm weird, but I don't feel a moral impetus to download a new app just so I can talk to one particular person in the format they prefer. They don't have to move to Discord to appease me either, because text and email are suitable substitutes that I'm sure both parties arleady have.