Majority of Americans now use ad blockers

boem@lemmy.world to Technology@lemmy.world – 1183 points –
Study claims more than half of Americans use ad blockers
theregister.com
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Asked how likely big companies would be to abuse their data, Americans were most wary of TikTok (59 percent), followed by: Meta (56 percent), X/Twitter (49 percent), OpenAI (48 percent), Google (44 percent), Apple (41 percent), Amazon (40 percent), Microsoft (38 percent), Comscore (32 percent), and Adobe (31 percent).

I'm surprised people trust Microsoft and Amazon more than Apple; Amazon needs all the data they can get on you to build "better" profiles on what to sell you, ties your Alexa requests to feed advertising (you can opt out) and Microsoft, especially with Edge (post advertising and services team takeover) has been trying to send everything to Microsoft to feed both ads and their AI. FFS, even Outlook warns you now that they'll share your data with >800 "partners".

Apple is no saint, far from it, but people trust a conglomerate over it?

Apple is just less used

Apple

  • doesn’t have advertising as a core part of their business
  • is using privacy as a selling point.
  • pretty much every release has privacy features.

Yes I trust them more than most.

They don't need adv, users are locked inside their platform - so they protect their users from the outside while they use them from the inside (in the end not much different from the others)

with Microsoft though its less of a problem for users because that would require you to daily use those applications. not many people that I know of personally use outlook, so they would be unavfevted ny outlook ads when compared to the other platforms, which they physically spend more time in.