This might help explain the spectacular launch of Threads
Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
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Why?
Because Instagram did the same BS with their “Notes” feature recently and now nobody uses it.
You were automatically enrolled and it showed up on your feed and three months later, it’s crickets.
As much as I hate Twitter, I don’t think Threads is going to make a dent in the long run.
I don’t see how that’s related to them lying about user numbers, which I really don’t think they are doing.
We’ll see where threads will be in a few months, I’m sure not everyone will stay active there.
I’m not sure how you can see it any other way.
They had a successful platform (Instagram) and piggybacked a new platform on top and are counting the users toward their numbers.
If Zuckerbag released Threads without being tied to Instagram, it’d be a queef in the wind of a userbase.
It’s a clever strategy. For sure. I won’t pretend it’s not.
But seeing how “Notes” went - I don’t think it’s gonna go very far.
It’s like if McDonald’s started selling hotdogs from their stores under a separate store within their restaurants.
“McDog’s has over 1 billion served!”
No, McDonald’s does - you just put another product under the same roof by a different name.