Twitter traffic appears to be declining since the beginning of the 2023 calendar year

varsock@programming.dev to Programming@programming.dev – 414 points –

https://radar.cloudflare.com/domains

Source of this is from Matthew Prince, Co-founder & CEO of Cloudflare posted at 11:34 Jul 9,2023. It was posted to his twitter (@eastdakota). Not linking to twitter bc don't want a deadlink next time twitter makes API changes. And not to drive traffic to twitter :D

Edit: July 11th update, arstechnica published a detailed explanation

https://arstechnica.com/tech-policy/2023/07/twitter-is-tanking-amid-threads-surging-popularity-analysts-say/

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While I would love to see Twitter auguring straight into the ground, Twitter’s API changes would explain some portion of this traffic changes. I wonder if there are any other proxy measures for audience engagement as separate from basic traffic

Between the egregious API pricing and the recent login requirement, this traffic graph makes perfect sense.

I agree that we need some measure of actual engaged human beings before we start dancing on twitter’s grave.