This might help explain the spectacular launch of Threads

MusketeerX@lemmy.world to Fediverse@lemmy.world – 1736 points –

Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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Does anyone remember Google+? When they tried to make everyone with a YouTube account also have a Google+ account.

Spoiler alert: it didn't go well

Which is a pity because the ideas of having "circles" was actually clever. Or at least I thought so back then. I wonder how modern social media would look like if they all implemented that.

Sadly, it was destined to fail. In Diaspora and in Google+.

The thing is, while people definitely do have different circles, they don't like to think about these circles in an explicit way.

Facebook has had something like this for a while now, you can set visibility settings on every post, but again almost nobody uses it.