CEO Who Tanked Company's Stock By 20% Reveals 5-Point $700m Plan To Save Cracker Barrel
ibtimes.co.uk
Cracker Barrel's CEO faces an uphill battle to revive the restaurant chain after a blunt admission sent stock prices plummeting 20 per cent.
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"Cracker Barrel" refers to 19th century rations. The Cracker was a shelf stable hard-tack biscuit and they were packed into barrels or boxes for transport. You would have encountered hard tack in the military or as a poverty food.
There is a story about General Lee and Jackson meeting before Chancellorsville while sat on these boxes called the "Crackerbox Meeting"
I don't think the name is related to the anti-white pejorative.
Oh yeah! Cracker Barrel, as far as I can tell, never offered hard tack made items on the menu! Boo! False advertising!
Thanks for the info, I didn't realize that's where the name came from :)