Will we look back at today's "go green" initiatives as stupid and inadequate?
When I was in elementary school, the cafeteria switched to disposable plastic trays because the paper ones hurt trees. Stupid, I know... but are today's initiatives any better?
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I'd say that blaming individuals for fundamental architecture of our society is the essence of the problem we have.
Fundamental architecture? Being adverse to making environmentally conscious decisions is a choice. When other solutions are available fundamental architecture sounds more like a cop out to me.
By fundamental architecture, I mean things like suburban development. Suburban development enforces commuting by personal motor vehicle which is far less efficient, from a pollution perspective, than public transit like intra-city rail. Another example could be planned obsolesence. This is part of the fundamental architecture which imposes a cycle of pollution into the replacement of consumer goods. These aren't individuals' choices, they're the fabric of western society.
It's systemic.