Pinkwashing was first used to refer to companies that superficially supported breast cancer awareness. It has since been used to refer to companies that superficially support queer people. Given the context of the op's article, pinkwashing or rainbow-washing could be used interchangeably. Using pinkwashing to refer to companies using the pink ribbon for disingenuous marketing campaigns is still a valid usage of the term.
That's what I thought. It made sense in context but I thought it was about something else
I thought pink washing was fake support for women's rights and rainbow washing was fake support for queer rights
https://femmagazine.com/feminism-101-what-is-pinkwashing/
Pinkwashing was first used to refer to companies that superficially supported breast cancer awareness. It has since been used to refer to companies that superficially support queer people. Given the context of the op's article, pinkwashing or rainbow-washing could be used interchangeably. Using pinkwashing to refer to companies using the pink ribbon for disingenuous marketing campaigns is still a valid usage of the term.
That's what I thought. It made sense in context but I thought it was about something else