Activision Blizzard released a 25 page white page document with an A/B test from early 2024 where they kept loosening the constraints of SBMM and monitored retention and turns out everyone hated it.

nanoUFO@sh.itjust.worksmod to Games@sh.itjust.works – 51 points –
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That's not what the paper says. This is specifically COD games that this was tested with

The loosening the skill matchmaking found players leaving from the bottom and continuing as new players found themselves at the bottom. Higher skilled players liked this as they got treated as having lower skill as lower skilled players left.

Tightening it found higher skill players leaving due to longer queue times and having less lower skill players to beat on in their matches. Lower skilled players had higher retention due to being more likely to be matched with their peers.

In other words high skill players enjoy stomping noobs more than fighting each other. Noobs don't like being stomped.

It's not entire untrue to say "everybody hated it", but it also misses the point.

Yeah so matching players with opponents at their skill level is a good thing. Should've been obvious to anyone with half a brain, but somehow there was a whole saga where people were radically opposed to it for some reason. And it turns out they were full of shit.

All I ever wanted was good fights and for that short time where SBMM was actually what it said on the tin, I got them. But then somehow devs started getting it in their heads that what people really want is noobstomping, and while I'm sure some people want that, they can go fuck themselves. That shit made me want to play less because it was too easy all the time, and then when the cheating became too rampant to ignore I just stopped playing competitive shooters.

But then somehow devs started getting it in their heads that what people really want is noobstomping

What dev ever said that?