YouTube tests blocking videos unless you disable ad blockers

Talos@lemmy.world to Technology@beehaw.org – 507 points –
YouTube tests blocking videos unless you disable ad blockers
bleepingcomputer.com
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They had a pilot project in benelux and nordic countries called Premium Lite for 6,99 EUR/month

Oh! I'd never heard of Premium Lite so I thought you were speaking hypothetically. TIL.

Yeah, that is a lot lower. If they offered that option I'd definitely use it over the $12 one... but I suppose that explains why the pilot never took off, eh?