Billion $ net worth company creating kickstarter...

Savas@lemmy.world to Mildly Infuriating@lemmy.world – 242 points –

Philips has a net worth in the billions, $20.67 billion as of July 12, 2023. (Source link) Yet they decided to create a kickstarter, charging "early bird" buyers these earphones that's designed for wearing while sleeping, basically the same as any other earphones, just slimmed down and cables running around your head.

What's infuriating is that there's dumbasses who actually gave them money to make a product ($500k million in total), so Philips is most likely not taking any risk making this, but will enjoy the profits.

The kickstarter - https://www.kickstarter.com/projects/kokoon/sleep-headphones/posts

I thought the whole point of a kickstarter was people with a product, but lacking the funds to get the project actually going getting a kick start to get going.... Not for billion dollar companies to beg for cash.

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They claim to reach being fully backed within 23 minutes. Yeah, no shit if you set the goal as low as £10000.

They also artificially keep the super early bird remaining stock low to pressure backers into a snap decision. When I checked there were 7 out of 2310 left. That number will probably increase once it actually runs out.