Ford Patents In-Car System That Eavesdrops So It Can Play You Ads

Red@reddthat.com to Technology@beehaw.org – 2 points –
motortrend.com

It could also identify your voice and recognize you and your ad preferences, and those of your passengers.

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m-maybe they're just patenting it so nobody can use it 🥺

Lots of ideas are patented, especially by large companies. Some ideas are pursued by the company themselves, while others sit in the patent war chest to (maybe) generate passive income and help with future litigation. Very occasionally they are used for prevention.

Regardless, such a system would be a reason for many people to avoid buying a particular car or brand of car.