Instead of having customers donate a dollar and giving them a coupon book "worth" $30, why doesn't KFC just donate those $30 themselves (or even half)?

strawberry@kbin.earth to No Stupid Questions@lemmy.world – 126 points –

I'm guessing it drives more profits

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This isn't completely true...

https://www.taxpolicycenter.org/taxvox/who-gets-tax-benefit-those-checkout-donations-0

https://www.usatoday.com/story/news/factcheck/2021/06/10/fact-check-false-claim-checkout-charities-offset-corporate-taxes/7622379002/

https://www.snopes.com/fact-check/walmart-checkout-charity/

I stand corrected! I'm glad to be wrong about this one. Hard not to be cynical these days and it's easy to assume ulterior motlves.