Video Ads Are Coming to All Your Uber Apps | The Wall Street Journal
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They’re paying for a portion of your attention. They’re slowly building an association with their product such that when you finally get around to buying say a VPN subscription your first thought is “Nord.”
It’s not going to affect everyone the same, for instance my thoughts on VPNs are “anything but Nord”; but they only need a fraction of users to develop a positive association with their brand.
Nord's cheap and keeps my ISP off my ass for torrenting. That's all I need.
so do 100 other options, though.
but nord is a huge advertising spender so it's what most people associate with 'vpn'