CalcKey Officially Rebrands as Firefish

hedge@beehaw.org to Technology@beehaw.org – 73 points –
CalcKey Officially Rebrands as Firefish
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this seems like a really odd choice. admittedly the old name wasn't great, it sounded like spreadsheet software.

but they've gone from a name that was the top search result to one that will never be, because the current top search result for "firefish" is a recruitment company that can put a lot more money into seo than they can; and a name that most people who would use it (techies & early adopters) will immediately assume is a firefox fork or mozilla product

in isolation it's not a bad name, and i really like the new logo; but it just seems like a poor choice

I agree with everything you said. I do hope if they see all the lukewarm/negative feedback and decide to rebrand again that they stick with the fish theme and icon. It's cute and I like that all the microblog platforms have animals associated with them. Bird, Elephant, and now Fish. Elephant and Fish can be friends, Bird can fuck off.

Bird, Elephant, and now Fish. Elephant and Fish can be friends, Bird can fuck off.

now that's a quote i want on a sticker with no context