Instant Brands — maker of the Instant Pot — files for bankruptcy

SerpentPeaked@kbin.social to News@kbin.social – 2 points –
Instant Brands — maker of the Instant Pot — files for bankruptcy
cbsnews.com

Since COVID, company has faced "additional global macroeconomic and geopolitical challenges," CEO Ben Gadbois said.

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How tf could they go bankrupt, nearly every person I know has an instapot. It's a household name at this point, a hyper successful product.

If every household has one, who is buying new ones?

Me, I wanna buy a new one! Was planning on getting my friends one for a gift soon too. Those things are super handy.

Sometimes I wish I had a second one. I would definitely use two at the same time if I had a second.

I have two and definitely use them both simultaneously from time to time. It’s a great rice cooker too.