Google is already pushing Web Environment Integrity into Chromium

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[wei] Ensure Origin Trial enables full feature ยท chromium/chromium@6f47a22
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The biggest problem is if Google can influence all the major websites (banks, e-commerce, news sites, streaming services, social media, etc) to adopt this standard.

They've done it before with AMP.

They won't even have to force them this time, they'll do it voluntarily because it would mean they can serve unblockable ads, track users much better, and for banks it would actually increase security for the user (but also force you to consume their content how they want, preventing stuff like accessibility extensions).