"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product?
I opened Spotify this morning to be greeted by a modal popup with a "sponsored recommendation".
Why am I seeing ads if I'm already paying for the premium plan!? 😑
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How to introduce ads to the current premium tier without having everyone complain and leave
Step 1 - Introduce a new paid tier that's cheaper, has all the premium features, but still has ads
Step 2 - wait a few months
Step 3 - increase all prices so that new "cheaper" tier is the same price as the current premium tier
This sounds like the Netflix model.