Revealed: how top PR firm uses ‘trust barometer’ to promote world’s autocrats

LollerCorleone@kbin.social to News@kbin.social – 10 points –
theguardian.com

Edelman’s trust barometer is “quoted everywhere as if this is some credible, objective research from a thinktank, whereas there is a fairly obvious commercial background, and it’s fairly obviously a sales tool,”

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