True. These mega-deals are rarely about games, it's more in the realm of finance. In fact it doesn't really matter if it's games, films, cars, saucepans, it's all about the financial side. And as a consequence in order to make good on that investment these companies end up producing the blandest, widest-appealing pap, the complete opposite of innovation. However, the breathless way these stories are reported by a media, both specialist and mainstream, which is more concerned with business "success", means we're told it's a very good thing, when it clearly isn't.
It's totally dumb because it's not about getting a good deal for consumers or artists, purely about rights-holders maximising revenue. If they can't negotiate a good enough deal in a region they'll simply not allow it to be streamed. This is what happens when they separate the cultural value of "content" from the monetary value of it, the perceived desirability. Viewers and listeners want a good show to watch or album to hear, rights-holders simply want to get a good deal, regardless of what the stuff it.